Press kit

SWEDISH

Beata is a business economist from the Stockholm School of Economics who became a digital educator for the general public. For over 20 years she has helped traditional companies and organisations understand digital opportunities. Her specialist areas are innovation, AI and change management. Beata is also co-founder of HejDigitalt.

Download CV | Download all press images (.zip)

ENGLISH

Beata has been a front figure in the Swedish tech and startup scene since 1995. She is an expert on digital transformation in traditional organizations. Her deep understanding of how trends will affect business, leadership and value creation, in combination with an ability to explain complex issues, have made her a sought after speaker and moderator. Over the years she has worked with all types of industries and professions, which has equipped her with valuable experience and insights. She will not only contribute with her own expertise, but also adapt it to the client's demand and prerequisites.

What do clients say?

"I have had the pleasure of working with Beata Wickbom as moderator at several IVA and Prince Daniel's Fellowship events, and have particularly appreciated her thorough preparation, creative flair and ability to develop formats that strengthen both content and the participant experience. As a moderator she brings confident, professional and engaging leadership on stage, and always adds that little extra that elevates the overall quality of the event." Gustaf Wahlström, Project Manager, IVA

Brilliant Minds 2019

Example assignments as moderator

  • IT and Telecom Companies Annual Meeting (April 2019)
  • Skåne Innovation Day (May 2019)
  • ABB panel discussion on digitalisation at Almedalen (July 2019)
  • Management Day at Karolinska Hospital (Sept 2019)
  • Mastercard Innovation Forum (Oct 2019)

Almedalen: ABB

What do clients say?

"Beata was an incredibly knowledgeable and skilled moderator at our event and I cannot recommend her highly enough." Launch event, innovation programme. Client: government agency, June 2025

Beata as speaker

Beata has been a sought-after speaker for over 20 years on themes related to digitalisation, innovation and business development. She explains in a knowledgeable, engaging and accessible way which trends are affecting us and what the consequences will be. She always includes examples relevant to the current audience. You as the client choose the focus. Beata covers everything from digital transformation, the consequences of AI and robotisation to questions about internet culture and social change.

"It was just SO good today! Exactly what we needed to hear. And it landed perfectly with the management team." Client, Sept 2019

Book Beata

Inspiring keynote
or niche insight?

Beata tailors her talks to the client's wishes:

  • Inspiring keynote
  • Educational talk with audience exercise
  • Custom-written talk on a current theme
  • Or exactly as you wish
Watch video

Helping you understand digitalisation and a fast-moving world

Beata has been working to understand, analyse and interpret digital development since 1995. She has always been at the forefront, quick to read the signs of the times. She can explain new phenomena and trends in a pedagogical and engaging way to give audiences the readiness and insight to act.

Watch video

RetailDay 2019

Almedalen 2018

Beata Wickbom, nominated for Speaker of the Year 2019

Contact me

Need something else entirely?
Send an SMS or an email and I'll do my best to help.
Phone: +46 73 855 03 47